European Commission Approves AV Guidelines, Unveils Prototype App

European Commission Approves AV Guidelines, Unveils Prototype App

BRUSSELS — The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

As XBIZ reported in May, the Commission solicited public feedback on the guidelines — which include age verification requirements covering adult sites and platforms — prior to finalizing them and releasing the app for testing.

In a statement, the Commission called the prototype app “a compliance example and a reference standard for a device-based method of age verification.” The Commission also stated that the app is intended “to help online platforms implement a user-friendly and privacy-preserving age verification method.”

“It will, for example, allow users to easily prove they are over 18 when accessing restricted adult content online, while remaining in full control of any other personal information, such as a user’s exact age or identity,” the Commission noted. “No one would be able to track, see or reconstruct what content individual users are consulting.”

Unlike most attempts to enforce age verification in the United States, the Commission's guidelines specify “non-intrusiveness” as an important criterion.

The app is now in a “pilot phase,” during which the software will be tried out in the EU member states of Denmark, France, Greece, Italy, and Spain. Those countries are expected to incorporate the app in their digital wallets or publish versions of it on app stores, customized to national needs — though privacy-preserving features cannot be modified.

“Market players can also take up the software solution and further develop it,” the Commission’s statement notes. “In parallel, there will be thorough testing with online platforms, including adult content providers. Online platforms that are not involved yet are invited to participate in the pilot and join the testing phase.”

The Commission called the release “a key step in supporting the implementation of the Digital Services Act” and said that it plans to expand the pilot to other member states and supply “tailored implementation strategies” to facilitate uptake.

View Document

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sara Jay, Dan Leal to Sponsor XBIZ Amsterdam Kick-Off Event

Sara Jay’s Wyde Syde Productions and Porno Dan Leal’s Market64 will co-sponsor the Bottoms Up Day Drinking kick-off event for XBIZ Amsterdam 2025 at Excalibur Café on Sept. 2, from 2-4 p.m. (CET).

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More